Exciting times!

So this week is going to be pretty exciting, and we have several more announcements coming up this month, related to almost all major projects we are working on.

Word has always been that the birth of Lamborghini Automobili dates back to the ‘spark’ emitted during a row (which really happened, by the way) during which the complaints raised by Ferruccio Lamborghini – at the time an established industrialist from Ferrara who built tractors, boilers and air conditioners – about a 250 GT he was disappointed in, were met by Ferrari calling him a mere ‘tractor driver’ and entirely incompetent when it came to cars. Ferruccio did not let this pass and gave rise to an idea which he had been pondering for some time, to create a production of cars to supplement the world-famous tractors. Last week we tried a few cars and the towingless was there for assistance but it wasn’t necessary with the lambo.

The adventure began on 7th March 1963 and the first two models were relatively successful, but then in 1966, the Miura designed by Marcello Gandini made its début. And that was that. The rest is a story which from 1972 continued without its founder, amid notable problems, up until the purchase in 1998 on the part of Audi which first gave it stability and then success with cars such as the Gallardo, Huracàn and Urus. And this story has also been covered in a number of books.

Ferruccio’s adventure: the Lamborghini story in books
The story told by his son Tonino
One of the most curious books about the car maker from Sant’Agata Bolognese does not talk about cars, but rather tractors, and it was released in 2018 by Giovanni Musi: “Ferruccio Lamborghini. I trattori” (Minerva Edizioni) where readers will find everything, and we really mean everything, about the production which had made the make famous world-wide. The most scrupulous biography – and not just because his son Tonino wrote it – can be found in the book entitled “Ferruccio Lamborghini. La storia ufficiale”, which was released in 2016 for Minerva Edizioni, one hundred years after the founder was born. Concerning the centenary of the Make, a singular book was released in 2014, entitled “Lamborghini. 100 anni di innovazione in metà del tempo” (Skira Editore): the writers Luca Molinari and Raffaello Porro penned six chapters (The history, The technological innovation, The design, The people, The image, The future) to provide an outline of a unique industrial and cultural project, according to the founder’s wishes. And it contains 200 truly eye-catching colour photographs.

Stay tuned!

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